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Barefoot Awards $50,000 To Black Women-Owned Businesses With #WeStanForHer Campaign

By Kimberly Wilson ·April 14, 2021April 14, 2021

We stan for Black female entrepreneurs — and thankfully, we aren’t the only ones! 

Barefoot recently partnered up with the New Voices Foundation to award five women with $10,000 to help develop their businesses and support their entrepreneurial endeavors. What better name to ignite this initiative than #WeStanForHer? The campaign celebrates and supports Black women entrepreneurs in order to drive toward economic equity for the Black community. The grants celebrate, recognize, and uplift Black women-owned businesses and their founders’ unique journeys.

“The #WeStanForHer program is a celebration of the Black community. To continue to see positive change, Barefoot is committed to recognizing the talents and gifts that stem from resilient Black-women,” says Shannon Armah, Sr. Associate Brand Manager for Barefoot. “As a brand that strives to bring people together by creating moments of fun for everyone, directly supporting the efforts of Black women-owned businesses is essential to our mission. We stand to learn a lot from the Black community and, true to our values, Barefoot will always listen to the inspiring voices.”

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“New Voices Foundation is thrilled to once again join forces with Barefoot to support Black women entrepreneurs on the 2021 #WeStanForHer grants program,” says Richelyna Hall, Chief Impact Officer. “By investing capital, access, and expertise through coaching and mentoring in this new group of Black women business owners, we are continuing our mission to create an inclusive entrepreneurial ecosystem, and to have a lasting impact on our economy, and in the communities and families of Black women.”

For more information about the New Voices + Barefoot #WeStanForHer Grant recipients or for more details about #WeStanForHer, visit https://www.barefootwine.com/we-stan-for-her.

The post Barefoot Awards $50,000 To Black Women-Owned Businesses With #WeStanForHer Campaign appeared first on Essence.

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