H&M Collaborates With Lem Lem To Launch Collection

Photo: H&M By Nandi Howard ·May 6, 2021May 6, 2021

H&M is back again with another collaboration. This time, the clothing retailer is partnering with Lem Lem – a sustainable womenswear brand founded by Ethiopian supermodel, actress and maternal health advocate Liya Kebede. This partnership continues the brand’s eco-friendly efforts. Lat month, H&M launched its Color Story Collection introducing a safer way to color dye fabrics.

The Lem Lem x H&M partnership features an array of laid back caftans, beachwear pieces, swimwear, jewelry and accessories. Utilizing lemlem’s artisanal details and fuzing H&M’s trendy traditions to complete the collection. Crafted from sustainable materials which include, “organic linen, recycled polyester and Tencel Lyocell,” this capsule ‘s direction incorporates a light and breezy feel and incorporates lemlem’s signature stripes and color-blocking details.

“I love that H&M has always been at the forefront of doing really cool collaborations. So for lemlem, it’s really exciting to be part of that group of brands that they’ve collaborated with,” Kebede said in a provided statement. In addition, the project will also help artisans in Africa. To conclude the project, H&M has committed to donate $100,000 to support the lemlem Foundation.

Ranging in price from $13-$50, the Lem Lem x H&M collection is available online and in select stores now.

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