Lauren London’s Puma Collection Just Dropped — And It’s Already A Hit

Courtesy of Puma By Porsche Harwell ·June 25, 2021June 25, 2021

PUMA and brand ambassador Lauren London’s highly anticipated capsule, Forever Stronger, is finally here. Rooted in authenticity, the collection is inspired by London and her hometown of Los Angeles. Given how personal this collection is, ESSENCE had a chance to sit down with London and discuss the process, her definition of strength, and how staying firm in what you believe in is just enough.

Courtesy of Puma

After eying the pieces of the capsule, ESSENCE was curious to know which piece had Lauren’s heart. “Out of the three pieces my favorite is actually the sneakers,” she says. “Even though I’m a hoodie girl.” To make the drop even more special, we’re being introduced to fat laces again, an introduction that is long overdue. London gushed about the throwback feature, stating, “Growing up I used to wear the fat laces, and these sneakers are kind of like an ode to that,” she shared. “Every box comes with a pair of sneakers and with the fat laces.” And if you’re worried about durability, that shouldn’t be a problem at all. “I wear these sneakers everywhere,” London says. “I just love how comfortable they are.”

That emphasis placed on creating a line that lasts parallels the fortitude of London herself. Often modeled as a pillar of strength, known for her resilience and inventiveness, the actress and mother of three still understands the importance of softness, assuring us there’s strength in crying — especially as Black women. “You don’t always have to be super strong,” she says. “It’s ok to say, ‘today is not my day,’ and that’s still being strong, right? ‘Today, I’m just not feeling it.’ And there’s power in saying and doing that. I want more people to realize acknowledging you’re not having a good day or moment is still an act of strength.”

All things considered, genuity is undoubtedly felt when describing the effort behind this collection’s name and overall purpose. “When people wear any item from Forever Stronger, I want them to know it’s an embodiment of me,” she says. “I want them to instantly feel empowered.” Whether you rock the hoodie yourself or admire it from afar, the brand new capsule has cemented itself as not only stylish but captivating.

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