The ESSENCE Festival of Culture Presented by Coca-Cola is back and going virtual again!
The Festival will stream on ESSENCEStudios.com and ESSENCE.com over two weekends, June 25-June 27 and July 2-July 4, with a star-studded lineup featuring performances by: Jazmine Sullivan, DJ Khaled & Friends, Kirk Franklin, Davido, Michelle Williams, Ne-Yo, Tank and D-Nice, with additional names to be announced in the coming weeks. The Festival’s powerful interactive sessions will also showcase leading voices throughout the two weekends including: Mary J. Blige, Angela Yee, Adrienne Bailon, Sarah Jakes Roberts, Tracy G., Tiana Major9, Big Freedia, Miss Lawrence, Supacent, Shantrelle P. Lewis, Jesseca Dupart and more.
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“The ESSENCE Festival of Culture, now the largest festival in the nation by per day attendance, is an unparalleled convening and celebration of global Black culture and continues to have even deeper impact on our communities via our expanded focus on economic inclusion, cultural ownership and community development,” said Latraviette Smith-Wilson, ESSENCE Chief Strategy & Engagement Officer. “As a live experience, the ESSENCE Festival normally attracts more than 500,000 attendees annually during July 4th weekend in New Orleans — but last year, we made the necessary decision to shift our multi-day celebration to an innovative virtual format due to COVID-19. The ESSENCE Festival was the first of its kind and scale to be executed virtually during the pandemic, and our team worked tirelessly to deliver the content, programming and resources that our community desired. As a result, the ESSENCE Festival of Culture provided much-needed, only-at-ESSENCE content and experiences that inspired, entertained, informed and empowered—resulting in 45+ million full-stream views of 2020 Festival content to date. This year, we are thrilled to bring forth another exciting talent line-up, curated programming and a new hybrid experience that will directly touch the people of New Orleans and Louisiana while also further extending our reach, engagement and impact via enhanced digital, technology and streaming capabilities to connect more of our community in the U.S. and across the diaspora.”For more information and to register, visit www.essencefestival.com. Join the conversation via all social platforms @EssenceFest.
—Sponsors of the 2021 ESSENCE Festival of Culture® include presenting sponsor Coca-Cola and major sponsors Estée Lauder, Ford, Johnson & Johnson, McDonald’s, Procter & Gamble (P&G) and Walmart as well as premium sponsors AT&T, Disney and UnitedHealthcare.
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