We all know that Black content creators drive the culture and heavily influence what’s new and next on the internet. However, rarely do they get the exposure or pay equity they deserve compared to their to white counterparts. Triller is aiming to change that with their latest project.
The popular global social media and music discovery platform, announced the Assembly for Black Creators, a new virtual event series that began October 20 and will be running monthly through the end of 2021. The series will build to the 1st annual Black Creator Conference, which will now be held in the first half of 2022.
The platform says that the objective of Assembly for Black Creators is to empower Black creators and talent to deepen the pipeline of Black-owned content across entertainment, lifestyle, fashion, sports and other genres available to consumer brands for integration and advertising opportunities. The Assembly will bring together more than 250 Black content creators with major brands, including Popeyes and Hallmark, enabling both parties to forge relationships and create branded content.
Brand managers and content creators will meet in a virtual “Monetization Village,” working together to strategize, ideate and execute real-time social media campaigns. Through this collaboration, brands will have immediate access to bespoke integrations, new audience exposure and possibilities for future collaboration with creators.
“Building direct, equitable relationships between creator and brand is the driving force for Assembly for Black Creators,” said Bonin Bough, Triller’s Chief Growth Officer, who has led the initiative for Triller. “With our innovative ‘Monetization Village,’ Black creators will work with best-in-class brands to gain a more substantial foothold in the ever-evolving digital marketing space. We’re fostering greater racial equity across media, and by bringing together creators and advertisers in a dynamic and supportive environment we will enhance opportunities for everyone.”
“We started this effort with a deep appreciation of the huge impact Black Creators have had on culture and content around the world. With this series, we are catalyzing the need for brands, agencies and media properties to invest in Black creators and media owners,” said Mahi de Silva, CEO of TrillerNet, parent company to Triller, Verzuz, Amplify.ai, and other media brands. “Events like the Assembly for Black Creators are essential for pushing important industry-wide change, as it is scalable and repeatable, deploys spend directly to individuals and brands, and helps create a thriving ecosystem of media, bolstered by education, tools and support.”
Assembly for Black Creators will take place November 10 and December 3, culminating in the Black Creator Conference in 2022. Leading Black-owned, Atlanta-based influencer house The Collab Crib is an advisor and curator. The first day-long event on October 20 will kick off with keynote addresses by music icons Timbaland and Swizz Beatz, founders of the ground-breaking Verzuz “artist battle” livestream platform, as well as remarks from celebrated rapper-singer-producer Quavo.
Assembly for Black Creators will feature breakout and training sessions for creators focused on digital design, new creator tools, augmented reality, culture marketing, virality & trends and platform partnerships and brand building.
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