Whoever said that self-care is selfish clearly didn’t understand the importance of mental wellness. In time for Mental Health Awareness Month, Revlon announced their partnership with mental healthcare company Real to raise awareness around the importance of prioritizing your mental and emotional wellbeing while challenging and crumbling the stigma behind self-care. Through this partnership, the brands have come together to provide affordable and accessible mental health resources in order to allow folks the opportunity to practice mental wellness on a daily. Both Real and Revlon aim “to celebrate the positive impacts of beauty on mental health like self-expression and self-soothing rituals,” while “unpacking the ways beauty standards and expectations have a negative impact on mental health,” read the official press release sent to ESSENCE.
“This initiative explores the intersection of beauty and mental health – both the important parts of self-care and self-expression as well as the negative impact specific beauty standards and messaging can have,” Real founder and CEO Ariela Safira told ESSENCE. “Our goal is to make people feel seen and heard wherever they are on their mental health journey while providing direct access to affordable, clinically-effective tools and resources through Real. Through the end of June, consumers can access a special Revlon x Real discount, receiving a free month off a monthly membership or three months off a six-month membership.”
As for the affordable resources, Revlon General Manager Chandra Coleman believes that the partnership is putting the right foot forward in an effort to provide mental health and wellness education and tools, especially to communities of color. “For many, affordable tools and mental health resources are not so easy to find. We felt it was so important to work with a company that not only makes it easy but accessible to a wide variety of people,” Coleman told ESSENCE about the impact of Revlon’s partnership with Real. “Everyone deserves to be their best selves, so if we can make a difference for one person who otherwise would not have been exposed to resources that can help, then it is important and worthwhile.”
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For Mental Health Awareness Month, ESSENCE chatted with Safira and Coleman about the inspiration behind Revlon and Real’s partnership, the inclusion of beauty and
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